February 22, 2012
Preliminary Survey Findings
Our preliminary survey sought to understand the behaviors and preferences of media player users.
We had 77 respondents and approximately the same amount of male and female users.
63% were self-identified expert technology users, 27% were average technology users, and 6% were novice technology users.
A majority of respondents (70%) use a media player a couple times a day and they typically consume media through the computer (95%), smart phones (77%), MP3 Players (43%), and radio (41%).
The graph to the left shows the reasons why people typically use a media player.
A more detailed analysis is provided in our final project proposal.
These results will help to inform our user experience and usability tests in the upcoming weeks!
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